Advertising terms, refunds and credits
Version 2026-11-1. These terms are a solid starting point and must be reviewed by the operator's legal counsel before launch.
1. Parties and scope
These terms govern advertising purchased through the WordPlanet self-service platform operated by [operator name — set OPERATOR_NAME]. They apply to businesses only; consumers cannot open advertiser accounts.
2. Account and verification
You must provide accurate company details. We verify every company before it can fund a wallet or run campaigns and may request documents. We may refuse or suspend accounts that provide false information or violate these terms.
3. Review of campaigns and creatives
Every campaign and creative is reviewed before delivery and again after any change. We reject ads that are misleading, unlawful in any targeted country, imitate game controls or system messages, target minors, or promote prohibited categories (weapons, drugs, gambling where not licensed, adult content, political ads, financial schemes promising returns). Approval is not an endorsement.
4. Prepaid wallet and pricing
Campaigns are funded from a prepaid wallet. Top-ups are invoiced and credited only after the payment has been received and confirmed. CPM campaigns are billed per 1,000 viewable impressions (≥50 % of the ad visible for ≥1 continuous second); CPC campaigns per valid click. You are never charged above your total budget, daily budget or available balance.
5. No guarantees
Delivery depends on actual player traffic that matches your targeting, competing campaigns, pacing and price floors. We do not guarantee any number of impressions, clicks, conversions, reach or business results.
6. Invalid traffic
We filter bot and invalid traffic automatically (e.g. known bots, duplicate events, self-clicks, abnormal click patterns). Invalid events are reported to you and never billed. If invalid traffic is identified after billing, the affected amount is credited to your wallet.
7. Refunds and credits
You can request a refund of unused wallet balance at any time from the Billing page. Approved refunds are paid to the account the funds came from, usually within 14 days, minus any non-refundable payment-processing fees charged to us. Spend on valid, delivered traffic is not refundable. Credits (e.g. for invalid traffic or service issues) are added to your wallet and are not paid out in cash unless required by law. Unused balance remaining 24 months after your last activity may be refunded to you automatically.
8. Invoices and taxes
Invoices are issued for every top-up and credit notes for every refund. Prices exclude taxes unless stated; applicable taxes (e.g. VAT under the reverse-charge mechanism) are shown on the invoice.
9. Data
Reports contain aggregated data only. We do not share personal data of players with advertisers. Conversion tracking uses only an anonymous click identifier that you return to us.
10. Availability by country
Advertising and payments are offered only to companies in countries where the operator is legally able to provide them. The available countries are shown during registration and top-up.
11. Changes and termination
We may change these terms with 30 days' notice. You may close your account at any time; your unused balance is then refunded under section 7.